Unlocking the Customer Buying Cycle with Data
If you’re struggling with a less-than-ideal domain reputation and/or poor email deliverability, take a closer look at your database’s email engagement.
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Blog
Notes from the inside of email AI.
Deliverability, send-time optimization, audience engagement, and the future of email marketing - written by the people who build Seventh Sense.
Email Verification Tools: How They Work, and Which to Choose
Did you know that if your email list contains 10% or more invalid addresses, email service providers may deliver less than half of your emails?
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22 Email Deliverability Best Practices You Should Know
If emails aren’t being seen by your subscribers, what’s the point in sending them? Learn the 22 email deliverability best practices you need to know.
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The Marketer's Guide to Growing an Email List Using Chatbots
With a chatbot, you can turn your email list, and then your whole marketing campaign, from a donkey into a unicorn.
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32 Marketers on Email Marketing in the Age of Social Distancing
See the perspectives of 32 marketers on how they are approaching email during the COVID-19 pandemic.
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Just Say No to A/B Testing
Over the past few years, I’ve encountered many marketing teams that treat A/B testing like a check box, instead of testing with a strategy in mind.
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HubSpot's Smart Send vs Send Time Optimization
How are HubSpot's Smart Timezone Sending and True Send Time Optimization different?
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Email Marketing Trends to Watch in 2020
Social media managers learned the hard way that organic reach was a setting Facebook could easily tweak in 2012 when organic reach plummeted.
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8 HubSpot Apps You Should Be Using in 2020
Are you looking to improve your HubSpot marketing stack in 2020? Here are the top HubSpot Apps you should be using in 2020.
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9 Effective Strategies for a Better Black Friday Email Campaign
In this post, we’ll go over 9 often-overlooked strategies and tactics to make sure your 2019 Black Friday email campaign is a record-breaker.
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