The App Is the Render Target: How We Built Our HubSpot Site Backwards
How we rebuilt a HubSpot site as code in git, deployed it over the API, and learned where the generative AI workflow helped and broke.
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Blog
Notes from the inside of email AI.
Deliverability, send-time optimization, audience engagement, and the future of email marketing - written by the people who build Seventh Sense.
SPF, DKIM, and DMARC for HubSpot Sender Reputation
How SPF, DKIM, and DMARC protect HubSpot sender reputation, where each protocol falls short, and which DNS mistakes hurt inbox placement.
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How to Audit Your HubSpot Portal for Email Collisions in 15 Minutes
A practical 15-minute HubSpot email audit you can run today to find collisions, over-messaged contacts, and the workflows quietly damaging your deliverability.
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Over-Messaging: The Silent Deliverability Killer in B2B Email
Email over-messaging quietly degrades deliverability long before recipients complain. Here's how mailbox providers measure it, and how to see it in your portal.
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HubSpot Email Frequency Caps: What They Do and Miss
The HubSpot email frequency cap is narrower than most marketers assume. Here's exactly what it covers, what it skips, and how to think about frequency properly.
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The Email Collision Problem: Why HubSpot Workflows Aren't Solving It
Email collisions happen when multiple HubSpot workflows send the same contact several emails on the same day. Frequency caps don't stop it. Here's what does.
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For email marketers using HubSpot - How to achieve the highest ROI
How HubSpot email marketers can use send-time optimization and engagement data to improve campaign ROI without rebuilding workflows.
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A better way to think about email deliverability for HubSpot
A better way to diagnose HubSpot email deliverability, fix inbox placement issues, and automate healthier sending from root causes.
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HubSpot Email Deliverability: 3-Step Inboxing Guide
A three-step HubSpot email deliverability guide for diagnosing inbox placement issues, fixing root causes, and automating healthier sends.
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Platforms - "True Ecosystem Builders" vs. "Free R&D Labs"
Differences between True Ecosystem Builders and Free R&D Labs in platform companies and how they impact developers, customers, and app partners.
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INBOUND25 | The only valuable takeaway for marketers
Focus on authority, personalized email strategies, long-tail SEO, and video content. Adapt quickly to stay ahead in the fast-changing marketing landscape.
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Shared vs Dedicated IP | HubSpot deliverability
In this post, we'll examine the pros and cons of using a HubSpot dedicated IP and look at a few other common misconceptions about email deliverability.
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How Spam Filters Work (And How to Stop Emails Going to Spam)
In this post, we’re going to take a deep dive into how spam filters work, and more importantly, how to stop emails going to spam.
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12 Ecommerce Email Marketing Best Practices You Need To Know
Are you ready to take your ecommerce email marketing to the next level 2022? These 12 ecommerce email marketing best practices are just what you need.
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12 Powerful Strategies to Increase Your Repeat Purchase Rate
If you run an ecommerce business, you know increasing your average repeat purchase rate is important, so what makes a buyer become a loyal repeat customer?
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12 Effective Higher Education Marketing Strategies for 2022
Looking for strategies to improve schools marketing in 2022? These 12 new strategies for higher education marketing were written just for you.
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14 Email Marketing Frequency Best Practices for 2022
We created this list of email marketing frequency best practices for 2022 to give you the tools to identify the best email cadence for your organization.
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Want to answer your burning email marketing questions with HubSpot?
You've got questions and with split test automation for HubSpot, you've got answers!
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Split Test Automation in HubSpot for Social Good
Testing and audience creation capabilities in HubSpot workflows are limited. Split test automation by Seventh Sense solves these challenges.
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What the time of your emails reveal about you
What Billy Beane did to baseball I've set out to do with communication data. Understand it in every way, shape and form.
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Google Postmaster Tools: The Ultimate Guide
This Guide will help you set up Google Postmaster Tools, and then take a look at the different dashboards within Postmaster Tools and how to use them.
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How to Effectively A/B Test Send Time Optimization
This guide will help you to avoid the most common pitfalls and get the most accurate results possible when A/B testing send time optimization.
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2021 Email Marketing Benchmark Report Takeaways
Key takeaways from Validity's 2021 Email Marketing Benchmark Report, including deliverability, engagement, and list-quality lessons.
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Introducing: Seventh Sense Custom Workflow Actions for HubSpot
Seventh Sense is a powerful email optimization tool, but we recognize it's not always been straightforward to use or easy to maintain. Up until now, integr
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Imagine's HubSpot Workflow Optimization Case Study
The Seventh Sense workflow integration with HubSpot, automates a previously complex task of building out workflows, which was “immensely complicated.”
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Unlocking the Customer Buying Cycle with Data
If you’re struggling with a less-than-ideal domain reputation and/or poor email deliverability, take a closer look at your database’s email engagement.
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Email Verification Tools: How They Work, and Which to Choose
Did you know that if your email list contains 10% or more invalid addresses, email service providers may deliver less than half of your emails?
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22 Email Deliverability Best Practices You Should Know
If emails aren’t being seen by your subscribers, what’s the point in sending them? Learn the 22 email deliverability best practices you need to know.
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The Marketer's Guide to Growing an Email List Using Chatbots
With a chatbot, you can turn your email list, and then your whole marketing campaign, from a donkey into a unicorn.
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32 Marketers on Email Marketing in the Age of Social Distancing
See the perspectives of 32 marketers on how they are approaching email during the COVID-19 pandemic.
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Just Say No to A/B Testing
Over the past few years, I’ve encountered many marketing teams that treat A/B testing like a check box, instead of testing with a strategy in mind.
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HubSpot's Smart Send vs Send Time Optimization
How are HubSpot's Smart Timezone Sending and True Send Time Optimization different?
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Email Marketing Trends to Watch in 2020
Social media managers learned the hard way that organic reach was a setting Facebook could easily tweak in 2012 when organic reach plummeted.
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8 HubSpot Apps You Should Be Using in 2020
Are you looking to improve your HubSpot marketing stack in 2020? Here are the top HubSpot Apps you should be using in 2020.
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9 Effective Strategies for a Better Black Friday Email Campaign
In this post, we’ll go over 9 often-overlooked strategies and tactics to make sure your 2019 Black Friday email campaign is a record-breaker.
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How to Increase Email Engagement With Personalization
Struggling with email engagement? Learn how to use send-time optimization and dynamic content to personalize emails and attract more customers.
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Your Ultimate Guide to a Successful Email Reactivation Campaign
Learn the in’s and out’s of what makes a successful email reactivation campaign, and the exact steps you need to create your own.
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Email Domain Reputation: Are your emails going to spam?
Even with a healthy IP reputation, a poor domain reputation can land emails in spam. See what you can do to fix this problem.
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Intelligent Email, Deliverability Protection and More
What does an intelligent email marketing assistant look like?
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My list is bigger than yours.
Do email subscriber counts really matter or should we be focussing on our active or engaged audience as the key metric?
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How Email Marketers Can Get Started with AI
Getting started with AI isn’t as hard as you might think—and doing so can give you a significant competitive advantage if you’re running email campaigns.
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An Experiment: Sending Email at the Worst Time vs. Personalized Times
What would happen if we sent our monthly email newsletter at the worst engagement time vs. using send time personalization over 24-hours?
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Inbound vs Outbound Marketing
What's the difference between inbound and outbound marketing? And which one is best suited for your needs?
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Finding the Best Time to Send Email with Seventh Sense
What’s the best time to send emails, and how often should I send them? We built Seventh Sense to answer these two questions.
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Marketo Timezone Sending vs. Send Time Optimization
For Marketo users with email lists spanning multiple time zones, enabling the new timezone sending feature on email marketing campaigns is a no brainer.
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6 Email Marketing Strategies You Shouldn't Disregard
Email marketing is still an effective way to reach your customers with a personalized message, even as social media has become more and more popular.
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6 CRO Strategies to Boost Your Revenue
If there is one thing that improves revenue without spending money, it is optimizing conversions on your site.
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7 Ways Seventh Sense is Good for Your Health
Ever sent an email with a broken link, or a spelling error? Ever sent a promotion only to run out of stock on the promoted item?
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8 Reasons NOT to Use Send Time Optimization
It’s no secret I’m a big fan of using machine learning to improve the email experience, but the truth is, send time optimization is NOT for everybody.
Read more →6 Beautiful Ecommerce Email Examples to Inspire Yours
If your email marketing needs a bit of a refresh, why not learn from the best with these 6 beautiful ecommerce email examples....
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Update: The Best Time to Send Email Has Been Found
I get asked the question “what's the best time to send email?” on a regular basis. I’m happy to report there is finally a clear-cut answer:
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4 Data-Backed Ways to Use Email for Lead Generation
Email marketing offers simple, cost-effective ways to identify leads and get them into your sales funnel – and research proves it.
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Email Verification and Why It’s Important
Collecting email addresses is a routine part of a digital marketer’s job, but how do you know if the what you are receiving is quality?
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Are you still playing punch the monkey?
Facebook won’t let you run Punch the Monkey type ads, but nothing stops email marketers from blasting irrelevant content to their entire list.
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The Five Levels of Demand Generation - The Secret to Fast Growth
What are the key things that unicorn companies are doing that enable them to grow in such a way that they outpace their competition?
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3 Easy Ways to Improve Your Account-Based Marketing
If you have an account based marketing strategy, but haven't thought about an email delivery strategy, you're hurting your program and your sales team.
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The Five Levels of Send Time Optimization
Email send time optimization is a term that has been used to describe a lot of different technologies. What are the differences and what's best for you?
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How to Keep Your Emails Out of the Promotions Folder
Learn how to use email engagement segmentation to keep your emails out of the gmail promotions folder.
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Work Email Trends After Hours - Infographic
A survey of 1,000 Americans reveals some interesting aspects about the after-hours email habits of professionals.
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Is Email Marketing a Commodity?
If you treat email marketing a as a commodity then you'll get commodity results.
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Show Up, Don't be a D*ck and Add Value
Common sales process mistakes that reduce trust, slow deals, and make outreach feel generic, plus practical ways to show up and add value.
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Why We Partnered With Databox
Why Seventh Sense partnered with Databox to make HubSpot email analytics easier to track, benchmark, and share across marketing teams.
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Reenrollment Criteria in HubSpot Workflows
Advanced HubSpot workflows to solve any problem using webhooks.
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The ROI of Send Time Optimization
What is email send time optimization really worth? We dug deep into our data to find the real ROI of truly personalized email delivery.
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3 Things CEOs Want from Marketing
I recently sat down with the CEO of a multi-billion dollar sales and marketing technology company, to get some insight into what CEOs want from marketing.
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It's Better at the Top: The Psychology of Inbox Priority
It turns out that the habits we form using our email inboxes fall into the same category as other habits — we're very predictable in the way we use email.
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Perfect Timing: The Best Time to Send Email
What is the best time to send sales and marketing emails? We crunched the numbers and the answer might surprise you!
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Should you care what time you press send?
We've found that sending emails at the right time increases the chance of a response by over 38% across the board.
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How Email Open Tracking Works
To track an email, the software inserts a transparent pixel (think of this as a small picture you can't see) in your email.
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